Cross Promotion in movies. Needed?

It's been happening for years. McDonald’s had cups from every Batman movie when I was growing up. The only way that Jurassic Park could have been more places at the time is if they were buying up ad space inside of people.

"Oh no! Your kid just fell! Wait, is her knee bleeding a Jurassic Park poster?"

"Yeah. Fifty thousand dollars and all they did was fill her leg full of some sort of ink. When she bleeds, it tells you when the movie comes out and who stars in it. Pretty insane really. Don't cry, sweetie! Just walk near the bus stop so people can read your leg!"

I get why it happens. I do. Companies want to piggyback off a huge movie to get more money. Cool. Makes sense. But, my question is, how do they make money? Are there really people (and by asking this question I'm sure that the answer is yes) that will see a 'Cheez Its' poster featuring their favourite character and buy them because of it?

"I'd love to buy you, Ritz, I really would. But it's just YOU that are telling me to buy you. Get Aquaman to co-sign, and you'll be in my cart for sure."

Most cross promotions are characters selling things to kids. A kid will see Green Lantern drinking Kool-Aid, and yell at their parents to buy it. As of late though, it's movies with characters promoting adult products. Not like 'adult' adult products, just things that only adults are in the market for. Commercials showing Superman spliced with H&R Block.

"Superman can leap over tall buildings. He can run faster than a locomotive. But even he has a problem crossing his t's and dotting his i's. That's why he hires the professionals. H&R Block. We know taxes are your kryptonite. Let us take care of them so you can enjoy your Fortress Of Solitude."

What is this for? People HAVE to do taxes. You have to do them! It doesn't matter if a character brings them to you or not. You can't just not do them because a super hero doesn't tell you about them. Is that what happened with Wesley Snipes?

"Mr. Snipes. You are charged with tax evasion. How do you plead?"

"Bored, man. Bored. Taxes are so BORING. Just a guy in a suit on TV like 'Hey, you gotta do these'. Can't you get Cyclops or The Tick to tell me about them?"

"... Sorry, I wasn't paying attention. When you are not dressed as Blade, I find you boring as well. I get your point. Only characters telling us about things from here on out! You're free to go!"

There was a Superman commercial where Superman flew into the sky, and then, superimposed over him, 'Dodge Ram' comes into focus. What adult needs this?

"Hmmm. I don't know. I am for sure in the market for a Ram. I like the Hemi, I like all of the room in the back. But, how does Superman feel about this? I mean, I see that you have a giant inflatable ape that seems pretty excited about it, but I was never a fan of King Kong."

"I'm so glad you asked! Superman just LOVES the 2013 Dodge Ram. He was here the other day, test drove one, and was so impressed with it he flew into space, and turned back time so he could test drive it again!"

"... You wouldn't have just let him test drive it again?"

"He flew away before I had to tell him that of course he could just drive it a bit more. So, you want me to get the contract?"

Commercials for Gillette asking us how Superman shaves. Who cares how Superman shaves? Also, do we want and need to feel that Superman is apart of our actual world? Not that he's living in a made up land called Metropolis, but that we could see him riding the 1 train late for work?

"Superman! What are you doing here?"

"The roads are blocked because of the New York City marathon. I have the same problems as you."

"No you don't! You can just fly above it!"

"... Normally, yes. But I have ten dollars left on this MetroCard, and I don't want it to go to waste. Now if you'll excuse me, I'm going to try to pretend that that homeless man doesn't have his pants down... Just... like... you."

It's not just movies, obviously. Commercials showing celebrities tell us about a bank that's great are also infuriating. Jerry Stiller describing the difference between a chequing and a savings account. You loved a show he was in, why not put your money where he tells you too?

"Hey, Jerry. You were great as Mr. Constanza. Ever think of doing your banking with us?"

"... You want to bank with me? YOU GOT IT!"

There was a commercial during Iron Man 3, showing Iron Man was hurt. He's lying on the ground, his helmet comes off, and the next scene, they cut to the Bravocado sandwich from Subway. Iron Mans suit is powered by a six inch sub? I'm sure would have helped him to know at different points in his life.

"Iron Man! We need you!"

"I'm sorry. My suit is out of power. I'm gonna be a min..."

"Oh, no! What do you need to power it? Plutonium?"

"No. I just have to stop by a Subway and get an artist to make me a 6 inch Turkey Bacon sub on Italian Herb and cheese."

"... With tomato?"

"Of course! That's what puts the red in the suit."

Cross promotion should only be done on movies that know one knows about. A movie with a character that we don't all know of. There's no real reason for Captain America to be using Tide. There just isn't.

"I can't get the bullet scratches out of this suit. I've tried everything!"

"Everything? Have you tried Tides new 'Scratches, dents, and bullets detergent'? I washed a tank with it yesterday, when I was done it looked like a Mini Cooper!"

"Well by god. I thought I was going to have to get a new suit and shield! But I can just buy this for $4.99 and wash the dents right out! Thanks, Tide. If Red Skull ever attacks your office, I'll be there."

Cross promotion with movies is really only done with super hero movies, and other movies that are not going to win awards. There's not a lot of Oscar worthy movies that have this kind of promotion.

"We know Lincoln freed the slaves, but what did he do for back pain? Icy/Hot. Goes on icy to dull the pain, then turns hot to sooth it away. See Lincoln in theatres this Friday, and see why he said that 'The best thing about back pain is that Icy/Hot takes it away one day at a time."

Twitter @nathanmacintosh

ADD. Focus. Where?!

I've had ADD for a long time. My whole life? That makes sense. I don't know if you can get adult onset ADD. Some people say they have ADD because they can't stop looking at their phones. That's not ADD. In the eighties when kids had ADD, they weren't just standing in the kitchen looking at a phone hanging on a wall.

"Chris! I'm talking to you! Why do you keep looking at the phone?"

"Huh? What? Oh, I don't know. What were you saying?"

"I was saying that you have to clean your roo... stop looking at the damn phone! It's not ringing!"

"I think it just beeped! Oh, that was my Krang action figure. Wait! It just rang! I told you!"

ADD does not mean your just look at electronics. It means your brain is wired different than most people.

I wasn't diagnosed with it as a kid because I was quiet. Actually, I wasn't diagnosed with it because my brother and I are close in age, and when he came around, he was given the attention for it. Did I have it? It's a little bit harder to spot in me. Did HE have it? No damn question. None at all. The man was always jumping around, yelling about something, talking nonsense. In his own words, he has 'Super Saiyan' ADD. Regular Goku gets less attention than Super Saiyan Goku.

"What's Goku doing?"

"He's just sitting there, staring off into space. Nothing big."

"Whoa! Now he's turning into a giant ape and he's talking about video games!"

"Oh no! Now this, I will pay attention to."

So, I wasn't diagnosed as a kid, and went to school where I'm sure teachers figured I had it. I was always told in school that I talked too much. 'Nathan is smart, but he talks to much'. 

Teachers HATE talking. Students talking and asking questions is most teachers kryptonite.

"Okay, class, today we're going to learn quadratic functions."

"What will we need those for?"

"Ah... just do them..."

"But, I'm just wondering when I will need to use them as an adult?"

"...Ugh... losing power... can't... contain an air of control while... being questioned... Get out... before I lose all... motor skills.... GET OUT!"

I was kicked out of class all the time, and because of that, suspended a lot. Suspensions led to an expulsion. I went back the next year and was on the honour roll, but still. I was expelled. Since I wasn't a kid who couldn't just sit and do the work they were told to do without asking questions about it, I was punished. Because my brain does not allow me to learn the way that 90% of the world does, I'm a problem? I'm expelled the same way that people who fight are? I'm on THAT level?

"You punched a woman in the face for her FUBU jacket. You're expelled. And Nathan, you asked your chemistry teacher while you'll need to know about moles? ... Wow! You asked a TEACHER a question Get the hell out right now."

During high school, I was really bored in class. I could talk and write tests at the same time, so I would. Teachers would tell me I was disrupting others, and I'm sure I was, but what  was I supposed to do? I'm smart and have ADD, and we're writing a test about Canadian history. You gave me a full hour! I'm gonna focus on a high school test about birch bark canoes as if I'm trying to disarm a bomb that only has a minute left on the timer?

"Nathan. Here's a test you could have passed when you were twelve. Give it your undivided attention."

"Okay. I need gloves, a pair of scissors, and thirty five seconds alone. Don't worry. I'm gonna get an eighty five percent on this thing."

ADD also plays apart in what I do. The way my brain works, I'm not a fan of joke jokes.  It's not that I don't 'like' like jokes, (does that make sense?) they just irritate me. Monologue jokes on late night shows is a good example. Not that they are doing anything wrong. It's not the jokes fault or the person delivering it, it's my brain. My brain just sees it and says,

"I get it. This happened, then that happened. This is too linear. God, I'm annoyed at this. I'm bored out of my damn mind. How are people enjoying this? Doesn't anyone else want to yell, 'What's with all the huge pauses? Why are you taking these extended vacations between set ups? Talk for god sake! Would a real human being say, "Hey, I went to the store the other day, and something weird happened............ it was this." Just say the damn thing! Say it! I'm beyond frustrated right now."

These are the thoughts that go through my brain. Again, not anyones fault, and I don't think there's anything wrong with this style of joke telling or the people that do it, it's just how my mind works. For me, I have to go off track, I make things up on stage, I jump around between topics. It's what works for me.

Stand up sometimes has to be somewhat linear. Doing jokes on TV, or showcasing for festivals, they want to know exactly what you are going to say. This used to be a problem for me. I can't stand the a to b of things. When I first started showcasing, I would just eat it. Maybe not all the time, but to me it felt that way. I was always told to do old jokes on festivals and TV. Do old jokes that I know work. I can't do that! I figured out what works for me. If I have to do eight minutes for TV or a showcase, I will do one or two new things with some other stuff I've been doing for a bit. Anytime I've done something on TV, I will do something pretty new to comedians standards. Like one or two months old. If I don't, everything I say will sound dry and awful. I'll look like I'm bored.

"Nathan! You just performed on TV but you looked like you were cycling through NetFlix. What movie do you think you'll pick?"
"Man, I'm not sure. Right now it's between Fast Five and VHS. Suggestions?"

ADD makes it so hard for me to stay excited about things for a long time. I get crazy addicted to things and then I'm done with them. Songs, shows, games. Even clothes. I went through a faze where I was in love with polos for some reason. I had about nine all in different colours. Then one day, boom. Didn't like them anymore. Haven't worn one since.

"Hey, do you have a problem with polo shirts? I don't see you guys together anymore."

"... I don't want to talk about it."

"You guys used to be so close, though. Did something happen?"

"I said I don't want to talk about it, okay? Wait... why do you ask? Did polos ask about me?"

I do that with projects, jokes, everything. It's very hard for me to stay excited about things long term. I have to trick myself into staying excited.

It works against me in some social situations as well. I can be in a group of people and feel that I'm not apart of it. My mind doesn't stop enough sometimes to focus on what's going on in front of me. I feel alone in some social situations. I'm not great at them all the time. I'm trying to focus on people and talk, but my mind is jumping all over the place. 

It's even hard for me to write these. I could have these done in an hour if it wasn't for ADD. I sit here changing songs, checking Twitter, going to the kitchen, coming back, going back to the kitchen for no real reason, watching a video of a guy beat a level in a video game, read some news, come back to the blog, just completely zone out and think about life, go back to the kitchen for one pretzel, check phone, decide that 'Badlands' by Bruce Springsteen will be played ten times in a row, back to blog. And now, I believe I'm done. Pretzel.

Twitter @Nathanmacintosh

Commercials are still here.

This is about commercials. Am I joking? Is it actually about something else and I told you it was a hard-hitting exposé on commercials to get you tuned in? Nope. It's about commercials. We all have to deal with these, as they are everywhere. You can't avoid them. Only place you can look to not see a commercial is in the sky, and I'm sure one day they'll have them playing up there like the Bat-Signal.

"Commissioner Gordon! You're trying to get ahold of Batman?"

"No. I'm showing Gotham how they can save money on their car insurance by switching to Geico."

During the Super Bowl, there were commercials that were about two minutes long. Over two minutes long. Over? There's no reason for a commercial to be this long. Why do we have to make commercials that are on their way to being as long as sitcoms? There's no reason for this. When would a commercial ever need to be this long?

"You know, I have no problem buying Coca Cola, I just wouldn't mind knowing a little bit more about it."

"Yeah, right? Like, who are the people who drink it? What do they do in their spare time? WHERE am I supposed to drink this? Concerts? Watching TV? At the beach?"

"Yeah. If only the commercials for it would let me know. Ah, screw it. I'm not buying it."

Commercials should never be over thirty seconds. There's just no reason for it. Movie trailers are longer than thirty seconds because they are trying to get us to go see something that is over an hour and a half long. Is this commercial a trailer for this product? Are we supposed to treat it like a movie release?

"What do you do when they're surrounding you? Who do you turn to when there's no one else to turn to? Who do you trust, when you can't trust anyone? Is this real? Are you real? Are they listening? Who are they? More importantly, who are you? ...This summer – Tide To Go Pens. Trust no stains."

"Honey! Tide To Go Pens are coming out this summer! You want to go wait in line now?"

For some reason, instead of commercials simply selling a product, they decided to tell us a story. A lot of the stories that are put into commercials now have almost nothing related to the product at all.

"It was winter, 1987. Jim had just poured himself a hot chocolate while waiting for his friends to come over. You're just like, Jim. You like hot chocolate, and you like friends. They finally arrived and watched A Fish Called Wanda. What a night it was. It was the first night that Jim met Sarah, but definitely not the last. Where did Jim's story end up? Let's just say, there's a little hot chocolate drinker running around somewhere now... Fritos. Grab a bag and fall in love."

Why must a lot of commercials be so elusive? Long stories that have short, grainy glimpses of what the product actually is. So you have to sit and decipher what is being said. Five minutes of skateboarding and you might think, "Huh. A commercial for skateboarding. Well, it's kinda dangerous, and I'm in my mid thirties, but I can give it a shot," only to find out that the commercial was actually for something that was faded out in the background.

"What? This commercial for skateboarding is actually about Post-it Notes? Why is there a commercial for Post-it Notes? We know that they're out there! And how are skateboarding and Post-it Notes connected?

Old Spice commercials have been copied almost completely by just about every company and directed towards men. Gillette, Hanes, Dr. Pepper. Commercials trying hilariously to play to our man side.

"You're a man, within a man, who's trying to break out of a man's body. Is that too much man? Of course not! How can there possibly be too much man? Women want a man who's also a man while being a man's man. Men love men who become men at the sight of a full men-oon while drinking Man-garitas. You've men-volved into a co-men-dable man who mans it up even on Mother's Day, which you have renamed 'Woman Who Had A Man Day'. Mountain Dew. Drink a man!"

Just about every commercial tries to be funny. Even commercials for scooters for the elderly have a tinge of humor in them.

"Are you old? Can't walk? How about drive! Attach this baby to the wall and float up your stairs like a ghost before you die and actually do it on the new 'Scoot-Scoot-Scooter'! This product is endorsed by Phil Collins."

The only commercials that are not trying to be funny are commercials that are telling you that starving people in Africa need money. Don't they know that humor sells?

"He's starving. Like starving-starving. Not like 'Hey, I've been drinking all night and could really use a pizza' starving, like 'Hey, I haven't drank in weeks and I don't know what a pizza is' starving. While you were busy trying to beat your high score on Angry Birds, he was busy mustering up enough energy to make it through another day. Send him a dollar, you idiot. What are you going to do with it? Buy another girl who doesn't want to have sex with you a drink? Feed a kid. Suck it."

When watching TV, commercials can be skipped if you have certain televisions. You can fast forward through them. It's pretty great if you really don't feel like seeing that Cheez Whiz commercial.

"All right, time to fast forward through this."

"Don't skip that! What if they've added something new? Like Chipotle Cheez Whiz? Or Pop Rock Ranch Whiz?"

"...Would you really eat either one of those?"

"...You're right."

Online, though, some commercials cannot be skipped. Watching a video on YouTube? Some will allow you to skip after a few seconds. Some, though, you just have to deal with. A minute and a half of a Honda commercial to get to a thirty-second video.

"How can a car commercial be longer than a video of a man being hit by a car? Oh. That's how."

A lot of car commercials boggle me as it is. Ford has commercials that show you if you wanted to drive a truck up Fire Mountain, you could. 

Why? Why in the hell would anyone drive up a mountain while having fire shot at him or her?

"I'm not sure why the only store in town that sells Ben and Jerry's Cherry Garcia is atop Mount Flame, but I do love that damn ice cream. Glad I have a Ford and not some other car that was not built to withstand ridiculously high temperatures for no reason."

Car commercials also like to show you where the car can go. Just shots of the car in places around town and the world, as if certain cars can only drive to certain places.

"Whoa! Look at the new Hyundai Sonata! It can drive downtown, to the beach, to the mall. It can even fit my friends inside of it! Wait, that's the end of the commercial? It didn't show it at the Knicks' game. I have tickets this weekend! Close but no cigar, Sonata. I'm a Knicks fan."

Twitter@nathanmacintosh